BRAND OBJECTIVE: Build awareness for the brand, Phexxi, showcasing their hormone-free birth control and highlighting it’s benefits over other birth
controls.
a360media SOLUTION: Created a press-worthy moment for Phexxi with a high-impact Cover Ad that led to a custom content which opened our
signature “couples news” edit.
Phexxi
EvoFem
a
Cover Chip Leading To
Custom Content
Phexxi ran an ad on the
cover leading to a full-
page custom content.
a
Custom Content Leading to Contextual
Edit
Phexxi’s Custom Content Page led to our signature
Celebrity Couples edit section
Program executed in Star, InTouch, Life&Style & UsWeekly